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设计

甲虫文化创意产品 Beetle Cultural and Creative Industry

贡献者: 视觉传达设计(中德合作办学双学位) 来源:北京师范大学珠海分校 时间:1年前 热度:

In China, Beetle culture is just beginning to develop, But the Creative product part is still empty.

Introduction

My Topic is about Beetle’s  Culture and Creative Industry,My products include Mecha Models, Poster, Animations, T-shirt, and Poker. In China, Beetle culture is just beginning to develop,There are already about a million beetle lovers in China,  But the Creative product part is still empty,As a beetle fansI, i have the ability and i wanted to meet the needs of Beetle Culture Products.

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Target audience

My target group are Beetle lovers and the people who are interested in beetles also include the Robot fans.When people like beetles, they’re also want more products with Beetle elements, such as T-shirts,  Phone cases and so on. 

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Design Part

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Model 1

I wanted to select the strongest and largest beetle as the prototype,  So I chose the Dynastes  that from South America.  Finally,  I extracted some features of the beetle and combined them with the human body to make this model.

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Model 2

As you can see, the biggest feature is its huge horn,I chose purple based on the original color of this beetle,but it is not clear in the picture.  The second one is made based on the first one, so part of the design uses the previous one.In addition, I still use black as the main color,unified the style of these two models.

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Packaging

I chose the most common model box on the market as the basic shape of my packing box.

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This kind of box is the most practical,  cost-effective, and easy to make, for the protection effect of the items in the box is also very nice,  So I used this design.


3D Animation

                 

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As you see,The animation was show the model and the packing box from different angles.


Poster

 微信图片_20200510232028.png


Beetle Poker

 微信图片_20200510232237.png

 微信图片_20200510232719.png

In the poker design,  I used 54 kinds of beetles from different regions,  and each one was made with different elements according to its country or name, characteristics,  story,  etc. 

 甲虫扑克分组图_画板 1.jpg

For example in this Diamond group and the Joker group,You can see the poker of the diamond 4 has a Taurus over there,Because this beetle’s chinese name close to Taurus,So I design a Taurus for it.Diamond 5 is also a very interesting one. The English name of this beetle can be read as rainbow beetle. This name is based on the color shell of this beetle. Therefore, I specially designed a combination of geometric blocks with different colors in order to retain its characteristics. 


 甲虫扑克分组图 -02.jpg

This part of the design, the most interesting design are the Club 6, Club 10, Club K.  The design of Club 6 is based on the name of the beetle. The name of the beetle is golden antler beetle, Its horns are very similar to antlers so I designed the back as yellow,  and added a deer head in the middle.  Club 10 is a Chinese beetle. I used Tian An Me, tea culture, Monkey King, Bruce Lee and panda elements to design it. These are the most famous ones in China. The beetle’s name of Club K is Confucius, the philosopher, So i put the chinese characters on it’s back, which means that this is “Confucius”. For the Foreigners, It’s difficult to understand what my design mean. Only the Chinese beetle’s fans will know. For this , i will do another edition of the poker, try my best to design a International edition so that the Foreigners also know. 


 甲虫扑克分组图 -03.jpg

In this Heart group, you can see there’s a strange blue poker, the 7 of Heart. The reason i choose blue it’s i want to give the Easter egg for a Special target group--Kamen Rider Kabuto’s fans. 


 甲虫扑克分组图 -04.jpg

The Spade group it’s the most normal group,.The Spade 2 was a beetle that come from Taiwan, i make a Taiwan map and a Taipei 101 building on its back,It’s the famous building in Taiwan. 

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T-Shirt


设计师:王宇鸣

学校:北京师范大学珠海分校

专业:视觉传达设计(中德合作办学双学位)

邮箱:598918739@qq.com

Disigner:Steve

School:Beijing Normal University, Zhuhai

Program:Visual Communication Design (Brand Design)

                       Thanks 谢谢


 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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