【2022 年 iF 设计奖】Peach wine

Peach wine
Spirits and liquor packaging

Every year, peach farmers face the problem of overproduction and rotting peaches. To solve this problem, peaches are used to make fruit wine. The bottle was designed to contain this heavenly nectar. According to legend, in ancient times, the waters of Yaochi Lake absorbed the essence of heaven and earth, making its waters pure and flawless. The holy water evaporated into clouds, becoming the boundary between heaven and earth. Inspired by this, the bottle adopts black to enhance the sense of mystery and depicts stylized monkeys helping each other reach for a cup of this irresistible wine.

Client / Manufacturer
Shijiazhuang Yunyin Culture Media Co., Ltd.

Designer
Shenzhen Enbo Technology Co., Ltd.

via：puxiang