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设计

零欺凌计划 -Zero Bullying Plan

贡献者: 视觉传达设计(中德合作办学双学位) 来源:视觉传达设计(中德合作办学双学位) 时间:4个月前 热度:

The "Zero Bullying" plan is a non-profit organization against bullying on campus.

INTRODUCTION

Schools are an important place for students to grow, but the incidence of bullying on campus makes us need to rethink school education and campus safety issues. Campus bullying refers to one or more individuals (individuals or groups) deliberately or maliciously carrying out bullying or insults through physical, language and network means on or off campus, causing the other party (individual or group) to cause physical harm, property damage or Events such as mental damage.School bullying is a special kind of aggressive behavior, which can have a bad influence on the psychology of bullies, victims and bystanders. The consequences of bullying on campus are extremely bad. Not only the physical harm to the bullied, but also the psychological destruction of the bullied, it may even be difficult to walk out of this life experience for a lifetime.

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DESIGN PART

LOGO PROCESS

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LOGO LAYOUT

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LOGO


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LOGO EFFECT


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AUXILIARY GRAPHICS


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Auxiliary graphics are mainly used for posters, work permits, envelopes, etc. as some decorations, and play a finishing touch.

Character avatars are divided into three different expressions for boys and girls, crying, smiling, and laughing, representing three different characters of the character. Victims of school bullying will cry, sad, and often the perpetrators will laugh, forming a contrast between the two emotions.


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Regarding campus bullying, the stationery in the hands of students can also become a tool of violence. The ruler will also become a cold knife, the stapler will become "bite", and the destructive power of the pencil will also be like a "missile".


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The ruler will also become a cold knife. The ruler has been revised, designed, and overlapped, and the windmill that I want to play in my childhood. Campus bullying is like an indestructible windmill.


VOLUNTEER WORK PERMIT

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BUSINESS CARD

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ENVELOPE


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The overall design style of the envelope tends to the overall simple style. Three windmills made of rulers with auxiliary graphics on the back make the whole no longer monotonous. For information, basic information such as addresses, websites, and telephones.


DERIVATIVE

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ADVERTISING


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As a communication tool, advertising is the most direct way to pass information to users. I use a picture of a child who has been bullied as the theme vision of the advertisement. The child in the picture keeps tears and looks down, which directly plays the role of attracting eyeballs. In the text, the more silent you are, the more mad he is, and he bravely stands up to speak for himself! More directly make people hate bullying on campus, and enhance the confidence of victims to defend their own rights and interests.

POSTER

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The poster with a black background and the theme of "The seeds of bullying will blossom". The visual part of the subject is redesigned by the "ruler" of auxiliary graphics, like a knife overlapping each other. This superimposed effect gives a visually three-dimensional feeling, and is divided into four layers, just like the "flower" blooming, but this "flower" is the root cause of the seeds of bullying. If it is not stopped in time, the seeds of bullying on the campus will also bear fruit and eventually lead to bad results.

The poster with a white background and the theme is "Bullying hurts not just others, including yourself." Similarly, the visual part of the theme is composed of auxiliary graphics, a baseball bat and a "ruler", which cross each other to indicate the prohibition, while baseball Both the rod and the "ruler" were injured after the campus bullying occurred, indicating that campus bullying hurts more than just others, including yourself. Thought-provoking.

Both posters show the harm of campus bullying in the form of illustrations and text, which is conducive to propaganda against campus bullying.


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APP

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My app's name is 070, and it mainly targets the user groups who are victims of campus bullying and those who want to learn anti-school bullying knowledge.


APP interface design: Serve the brand, strengthen the brand image, enhance brand friendliness, and expand brand influence. Based on the characteristics of the user group, the whole adopts a relatively simple and clean style, and the design used for rounded corners will enhance the intimacy in the future. The main menu is placed at the bottom, there are three functions, home page, consultation and mine. The proportion of each button is arranged according to the overall layout and practicality. The search column at the top is similar to Baidu, Google or Google. search engine. Below the search column is the poster section, which can slide left and right to increase the user's visual experience. More real and vivid.

Color: The overall color is mainly blue, and blue is a calming color that makes people quiet and relaxed.

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The main functions are:

The homepage, violence classification column, respectively introduces four ways of bullying on campus, language bullying, cyber bullying, social bullying and physical bullying. The instruction manual promotes and prevents school violence, so that schools, families, and society can fully understand school violence, so as to better prevent and solve school violence. The help center contains some real campus bullying cases and has been effectively resolved to help the bullied defend their rights.

Consulting: This is the essence of this App. It is a function that allows you to communicate with a psychological counselor online. You can enter your question. It may be that you have been bullied on campus. You can describe the cause, process, and result of the incident in detail, and you can add photos as evidence. Psychological counseling teachers will get in touch with the public security department or the school according to the harm degree of bullying on campus.

Mine: This App supports real-name login for uploading documents, and can also log in through third-party software, and supports WeChat, QQ and Weibo login. You can publish your own experience to get in touch with relevant departments. At the same time, relevant knowledge such as anti-school bullying instruction manuals can be collected.


WEB

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The website is also an indispensable channel for online services against campus bullying organizations. Through a web survey of the anti-campaign bullying organization, it is found that the interface is cumbersome, the information is scattered, it is difficult to capture key information and the practicality is not strong. The overall effect of the web design of zero bullying plan is clear and concise, and the main visual part is to convey users through the form of real pictures to attract attention. The four functions are Home, About, Join us, and Sign up. Home introduces the main basic information, About introduces the basic information and workflow of the zero bullying plan. Join us is mainly aimed at anti-campaign bullying volunteers. We welcome like-minded friends to join us. Sign up users can log in and register through the real-name system. The main color of the webpage guarantees the unity of the brand and makes the user experience more comfortable.


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设计 师:孔中原

学校:北京师范大学珠海分校 

专业:视觉传达 设计 (中德合作办学双学位)

邮箱:939089733@qq.com

Designer:Jeffrey

School:Beijing Normal University,Zhuhai

Program:Visual Communication Design(Brand Design)


 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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