This bachelor thesis shows the issues related to a new preschool brand “KIDSLAB”. For this purpose, it made a specific analysis of the target group and competitors. Based on this, developed its unique brand strategy, as well as visual design. KIDSLAB is committed to building a preschool with creativity as the core. KIDSLAB’ vision is to Guard kid's creativity. It is KIDSLAB mission to provide a creative paradise for kid. The slogan is kids want creativity. The end final design includes logos, apps, posters and others.
2 Basic design
KIDSLAB is a guardian of the child creativity in kindergarten, we believe that children have the innate creativity. The reason why we built a preschool with the theme of creativity is that Chinese children learn so much at the preschool stage. So their imagination and thinking ability have been destroyed. Eventually lead to children become passively accepting knowledge without actively thinking and exploring, and they lose their most precious and distinctive creativity. Therefore, Therefore, KIDSLAB hopes to help children actively explore the relationship between children and themselves, children and friends, children and families, children and society, children and cities, children and nature. Guard children's creativity and ability, and their intuition about beauty. KIDSLAB hopes to guide children to think and explore actively, to stimulate their original creativity and different expression. When creativity becomes an operational experience to promote children's understanding, children not only gain a broader and deeper understanding of the meaning of things, but also develop an active attitude and motivation to explore and create problems, which is of great value to children's cultivation.
School: Beijing Normal University, Zhuhai
Program: Visual Communication Design (Brand Design)