INTRODUCTION
Endangered Animals Atlas (EAA) is a non-governmental organization whose theme is environmental protection. Introduce monthly and updated information on endangered wildlife in monthly magazines and periodicals, including research on endangered wildlife, distribution range, endangered causes and conditions, and analyze how human activities can achieve environmental protection with restraint and efficiency.
EAA will regularly publish the latest information on endangered wildlife and related developments on organizational activities on the official website and related platforms. Each user's EAA account will check the number and status of their subscriptions.
BASIC DESIGN
What is life and death? Some people think that life is the beginning and death is the end. The two seem to be unrelated and indirectly related. What is life and death? In my opinion, it is a circle.
The logo design is a combination of black and white monochrome and green tones. On the left is the skull of the long-nosed Echidna. The skull on the left represents the end, then the green leaf on the right represents the beginning. The two seem to be a circle as a whole. LOGO is a vision that hopes for endangered wild animals will be born when they die. This is a circle. It will not extinct.
ILLUSTRATIONS
The main visual design is a realistic illustration of every endangered animal in the magazine. The images are all in the form of realistic illustrations, the purpose is to let more readers know the appearance of a certain endangered animal. Realistic illustrations will not be displayed in the same type of layout. There are cross-page design and single-page design. The text layout will be merged. The text will introduce the morphological characteristics of some endangered wild animals.
In addition to black and white realistic illustrations, the relevant illustrations in the magazine will be displayed with color realistic illustrations. The whole picture is presented in warm colors. On the one hand, it breaks through the gray and serious style, on the other hand, it can increase the reader ’s understanding of certain endangered wildlife, such as life habits Animal hair color, not monotonous.
DISTRIBUTION AREA
The magazine is based on geographical information and introduces each endangered animal that is common or only in this area. Therefore, maps and statistical charts are indispensable. The map is displayed in the form of a flat illustration. The color tone is gray and black, and it is a general map of the main distribution area.
ILLUSTRATION BRUSH
In order to show the realistic brushstroke of the illustration, I chose the HB pencil brush similar to the realistic sketch. This brush is very grainy, but the advantage is that it can be painted according to different pressures.
APPLICATION INTERFACE & WEB DESIGN
The application of the poster on the page uses the EAA logo as the main image of the poster.Add the elements of animal fur to the poster, adjust the fur distribution according to the shape of the LOGO, match the main color with the fur color.
Propaganda wall display poster. It usually appears on the electronic screen used for publicity and appears as a horizontal board.
DERIVATION DESIGN
I added another functional design at the end of each endangered animal material, which is the Tarot design. I turned the image of each endangered animal into the main body illustration in the Tarot card, the style is a flat illustration. The size of the card is the internationally accepted card size. It is appended to a specific page in the book and can be taken off as a collection. each magazine will be accompanied by three to four tarot cards, with the image of endangered animals as the main body. Every time the reader buys an EAA magazine, he will collect the cards contained inside, and each one is for environmental protection. The voucher meaning of donation, every time a magazine is sold, it means that funds in a magazine are donated by readers to environmental protection, which is a kind of public welfare activity in a sense.
设计师：李宜霏 / Gery Li
学校：北京师范大学珠海分校
专业：视觉传达设计（中德合作办学双学位）
个人邮箱：gary3110@163.com
Designer: Gery Li
School: Beijing Normal University, Zhu hai
Program: Visual Communication Design (Brand Design)
Personal Email Address: gary3110@163.com
