My Topic is about Beetle’s Culture and Creative Industry，My products include Mecha Models, Poster, Animations, T-shirt, and Poker. In China, Beetle culture is just beginning to develop，There are already about a million beetle lovers in China, But the Creative product part is still empty，As a beetle fansI, i have the ability and i wanted to meet the needs of Beetle Culture Products.
My target group are Beetle lovers and the people who are interested in beetles also include the Robot fans.When people like beetles, they’re also want more products with Beetle elements, such as T-shirts, Phone cases and so on.
I wanted to select the strongest and largest beetle as the prototype, So I chose the Dynastes that from South America. Finally, I extracted some features of the beetle and combined them with the human body to make this model.
As you can see, the biggest feature is its huge horn，I chose purple based on the original color of this beetle，but it is not clear in the picture. The second one is made based on the first one, so part of the design uses the previous one.In addition, I still use black as the main color,unified the style of these two models.
I chose the most common model box on the market as the basic shape of my packing box.
This kind of box is the most practical, cost-effective, and easy to make, for the protection effect of the items in the box is also very nice, So I used this design.
As you see，The animation was show the model and the packing box from different angles.
For example in this Diamond group and the Joker group，You can see the poker of the diamond 4 has a Taurus over there，Because this beetle’s chinese name close to Taurus，So I design a Taurus for it.Diamond 5 is also a very interesting one. The English name of this beetle can be read as rainbow beetle. This name is based on the color shell of this beetle. Therefore, I specially designed a combination of geometric blocks with different colors in order to retain its characteristics.
This part of the design, the most interesting design are the Club 6, Club 10, Club K. The design of Club 6 is based on the name of the beetle. The name of the beetle is golden antler beetle, Its horns are very similar to antlers so I designed the back as yellow, and added a deer head in the middle. Club 10 is a Chinese beetle. I used Tian An Me, tea culture, Monkey King, Bruce Lee and panda elements to design it. These are the most famous ones in China. The beetle’s name of Club K is Confucius, the philosopher, So i put the chinese characters on it’s back, which means that this is “Confucius”. For the Foreigners, It’s difficult to understand what my design mean. Only the Chinese beetle’s fans will know. For this , i will do another edition of the poker, try my best to design a International edition so that the Foreigners also know.
In this Heart group, you can see there’s a strange blue poker, the 7 of Heart. The reason i choose blue it’s i want to give the Easter egg for a Special target group--Kamen Rider Kabuto’s fans.
The Spade group it’s the most normal group,.The Spade 2 was a beetle that come from Taiwan, i make a Taiwan map and a Taipei 101 building on its back,It’s the famous building in Taiwan.
School：Beijing Normal University, Zhuhai
Program:Visual Communication Design (Brand Design)