Brand Vision & Brand Mission
Brand Vision:It is hoped that designers and audiences have better communication tools, which can meet the active expression of the audience, and at the same time can reduce the trouble of designers in understanding the audience. In the long run, it accelerates the production of high-quality design products.
Brand Mission:Change the mode of interaction between the designer and the audience, overthrow the passive audience, and make the audience use the "UNIQUE US" APP to actively express their own characteristics. Thereby successfully improving the designer's work efficiency, allowing the designer to understand the audience's data more quickly, and efficiently improving the quality of the design product.
APP Target Customers & Target Audience
Target Customers:18-40 age group
Target Audience:Designers in various fields
The logo made from the "U" letter extracted from the "unique us" name directly expresses the APP concept on the surface, allowing the audience to find the true own ideas in the APP, and then actively record the most special self.
At the heart of the design is the unique fingerprint of the people. The font feature with flexible breakpoints, in order to maintain the balance of different letters, you can reduce or move some breakpoints to make it more even.
the APP is primarily designed to help the target customers discover their true selves and help them to quiet down and think carefully. So i choose the color is a darker, cooler blue.
In the logo, the dark blue is mainly represented in the form of a gradient, which is a process of transition, the deep meaning also represents a process of people thinking or finding themselves. Deep blue is the color of the near-deep sea, inside the deep there are treasures, there are unknown secrets, there are magical things.
In media communication, error is a red symbol, correct is a green symbol.Therefore, the extracted green is an affirmation of life, an encouragement to yourself, in a constant reminder that you are unique at all times. The poster also has a light red to distinguish it from the wrong dark red. Light red is a very eye-catching color, and in some shades of black, it draws attention. Light red means never going with the flow when it comes to trends, never hiding your true self and always reminding yourself to be different.
First, there is a login screen with the brand slogan "A personality that can't be buried", and then there is a screen for registering, logging in and selecting an avatar. There's a big "Welcome" at the top of the interface that has a sense of interacting with the audience.
Next is the customer interface, the first hot topics interface, which has recommended hot topics . The second is the query interface, which has a "U" character in the center of the interface from top to bottom, and themes are arranged by hotness, and the periphery of the theme is the recommended areas. The third content editing interface, you can choose the color of the desired topic, the topic color represents many meanings, it can be said that the level of research on a topic, deeper means deeper research, shallower means early research. It can also be said about the popularity of a certain theme, darker blue indicates a lot and lighter blue indicates a bit of liking. The fourth is the address book, and clicking on the triangle will take you directly to the friend's home page, where you can view his ID.
The user center interface is divided into two parts, the first part is the display of the ID card, which is displayed in a timeline manner, with its own viewpoint on the left and the topic content on the right. The second part is the immersive experience, which is a 3D ID display that just becomes like a time tunnel, with comments or subjective words from one's past sliding forward like paintings on the sides of the showroom.
The most important function: the "FD" This feature allows designers to directly generate accurate psychological statistics about a topic, including the most basic gender and age ratios, as well as the use of buzz words or trends in popular reviews of that topic. For example, if a sports brand posts a topic and wants to know what the audience thinks of the brand, the "FD" function can calculate the percentage of popular words, how many people like the brand's comfort level, how many people like the brand's innovations or what other participants say about the brand's suggestions for improvement after some users have commented (liked or shared). This feature directly addresses our second question.
The focus of the poster is to appeal to the APP target audience of 18 to 40 year olds, and the"uniquely us"APP can help customers find their true selves amidst the hustle and bustle of society. That's why I ask with the question, who can help us find the unique part that belongs to us? The answer is also known only to us. We can't actively bury our nature, and if we actively lose our character, thoughts, hobbies, etc., we will end up lost in the crowd.
The magazine will help introduce what makes us unique. The magazine's theme color is also dark blue, and the cover of the green magazine is an affirmation of that definition. The content of the magazine is measured separately. The design of the magazine is mixed in with some blue picture elements. Before black and white photos, everyone uses the blueprint printing method. The blueprint method is more specific. It can give off a sense of mystery.
School:Beijing Normal University,Zhuhai
Program:Visual Communication Design (Brand Design)