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设计

Bridging 弥合——亲子系列绘本

贡献者: 视觉传达设计(中德合作办学双学位) 来源:北京师范大学珠海分校 时间:4个月前 热度:

What is missing most in parent-child communication is a platform for interconnection. The carrier of the platform I want to build is a series of picture books.

Understanding of parent-child relationship

Parent-child relationship refers to the relationship between parents and children. A good parent-child relationship is the basis of parent-child education. And an effective way of communication is an important prerequisite for establishing a good parent-child relationship. Parent-child relationship has a long-term and stable, interactive and far-reaching educational role. The significance of studying how to improve parent-child communication lies in improving parent-child relationship.

Introduction of Bridging

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The purpose of this project is to build a useful communication platform for parents and children. The name of the series is “弥合”(Bridging). The word means to close the gap. In a broad sense, it can also be understood as reducing the distance caused by bad communication environment. So obviously, the ultimate goal of this series of picture books is to reduce the distance between parents and children. 

Because many things in life are easy to cause conflicts between parents and children. So that the relationship between parents and children has a growing gap. Closing the gap is the greatest use of this series of picture books.

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I take the word "合" from"弥合". First of all, it means together in Chinese characters. It also means working together on one thing. Communication is something that both sides need to work together to achieve. The word "合" has a profound meaning for Chinese people, so I think it is very suitable for logo elements.

I decided to use three primary colors as the representative colors of parents and children. Because thousands of colors are evolved from three primary colors. Similarly, the most important thing in a wonderful family life is to have parents and children together.

At the same time, I decided that my picture book size was 80 times 80 mm. Because the square will make people have a more lovely visual effect than the rectangle. The design of pocket books can also reduce the cost of making picture books. The price can be much lower than other hardcover picture books.

Brand Position

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Special "Speak Tube”

The function of this picture book is to convey information about oneself to the other party. When it comes to delivering news, I think of the microphone that most people knew or experienced in their childhood. It is a sound conducting device composed of two paper cups and a string. This thing and my picture book express similar concepts. So I used it as my cover element. And this picture book is called"Speak Tube”.

This is a picture book about problems. It is different from other picture books in that it does not face the questions of parents or children unilaterally. It will ask both parents and children the same questions. So parents and children need to answer the same questions. A large area of pictures with a few words is to have an easy answer environment. These issues are not serious. On the contrary, these questions are interesting and useful. 

They not only enable parents and children to understand each other's preferences and habits better. It can also let people experience the personality and deeper thinking of the person who answers the question in the answer. Because this is a picture book for parents and children at the same time, the overall style is lovely but not naive. Simple painting style combined with warm pictures can be accepted by both children and parents.

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Nobody is wrong

In the kitchen, mom and daughter wash dishes together, and dad and son stay in the living room together. At this time, someone broke the plate in the kitchen, and the son said to his father,"it must be mother who broke it.” My father asked curiously, "why didn't my sister break it?” The son replied, "because I didn't hear my mother scold her.” This is a joke. But also very directly let us know one thing. Parents have different standards for their children and themselves. And children know that parents have such habits. But this is a bad phenomenon. Because children will wonder why they are the same people who may make mistakes in life. They will be criticized and punished for their mistakes, but their parents will not.

Some children will keep silent after making mistakes. Because he knew that angry parents would not listen to their explanations. Some children will feel aggrieved. Feel like you shouldn't be treated like this. Then quarrel with the parents. 

When the head of a family makes mistakes, some children dare not accuse their parents of making mistakes. Because even if I said it, I would be taught by my parents. Some children point out their parents' mistakes, but the parents do not respond or refuse to apologize to the children. Children will have unfair ideas. This is a common phenomenon between parents and children.

So I think of a humorous name for this picture book called "no one is wrong". On the cover was a child and a parent who wanted not to admit their mistake. They are back to back because they don't want to win the"wrong"award. On the back of the picture book are some classic words about awarding awards. I hope this name and picture book can remind parents of some things to set an example. Only the promises and things that you can do, can you ask your child to abide by the promises and accomplish things like yourself.

Same difference

Everyone has different character and different life. Parents tend to set two different standards for themselves and their children. It is easy for children to avoid facing things that are not interested in themselves, such as learning. Parents and children's reactions to different things can give people different feelings. Because people will look different to different people and things. These different things may bring bad mood to family members. It will even cause some misunderstanding.

In fact, at the end of the day, we all may have all the emotions that human beings will have. Which adult doesn't start with a child. Which child will not grow up to be an adult in the end. So the purpose of this book is to appeal to parents and children to look at some contradictions and problems in life with empathy. Sometimes I can think from the other side's perspective. Adults patiently understand children's troubles. The child is considerate of the adult's troubles. With such preconditions, the communication between parents and children will be much smoother. 

"Same Difference" shows the truth of things that adults and children dare not mention in their daily life. Its function is to allow adults and children to look directly at these problems. Because only when you do what you need to do well can you make demands on others.

A person's life is roughly divided into four stages: infant, youth, middle age and old age. Anyone will experience it. So I use the four corners of the square to draw the typical characteristics of different ages. It's easier for readers to understand what this picture book wants to express. On the back of the cover is a common gesture for parents and children to make a promise. A fist that meets keeps its promise. It is also the embodiment of trust in each other.

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Poster

I always use the same hand-painted style as the picture book for every poster. Draw some simple interactions of characters. I want to express the meaning of each book in a humorous way. So the style of these posters is both independent and integral.

Speak Tube

The story of the wolf asking the rabbit to open the door. This is a very classic story in nursery rhymes. Because this story is well known, it will attract children's attention. In addition, the picture of the whole poster is more vivid and interesting.

Nobody is wrong

Sometimes parents and children get along as well as competitions. They all want to be winners and let others listen to them. In the poster, they won the championship at the same time.

Same Difference

Two people of different ages look at each other with reference to the style of picture book cover.


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Promotional video

This video is about two parent-child conversations and two different attitudes. How to make the mother and the son change their mind in the process is not clear to the audience. For the final appearance of my picture book logo has done the foreshadowing. At the same time, it also creates a kind of suspense that makes people interested in guessing. Video ending is a concept of logo evolution process. It is very good to combine the purpose of my brand with the logo. So as to achieve the best publicity effect.

Peripheral Products

Bridging can have many derivatives. The elements in the brand are also applicable to the co branded products produced with other brands and products such as clothes, bag pillow, etc.


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设计师:陆丽清

学校:北京师范大学珠海分校 

专业:视觉传达设计(中德合作办学双学位)

邮箱:artslu@sina.com

Designer: Chyn

School: Beijing Normal University,Zhuhai

Program: Visual Communication Design (Brand Design)


 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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