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商业

CARBON FOOTPRINT&GO ZERO

贡献者: 视觉传达设计(中德合作办学双学位) 来源: 时间:2个月前 热度:

CARBON FOOTPRINT&GO ZERO

INTRODUCTION

In recent years, human greenhouse gas emissions contribute to global warming, and this phenomenon is getting worse. In order to slow down the phenomenon of global warming and reduce the emission of greenhouse gases, after numerous international conferences, some developed countries have introduced carbon labeling system. The concept comes from talking about "food miles" in the UK in the 1990s. Scholars agree that food transportation has a significant impact on global climate change.

Carbon labels are a way to label greenhouse gas emissions during the life cycle of a product. It can make consumers intuitively obtain the information of the carbon footprint of products and effectively

enable people to make low-carbon shopping.

However, carbon labels in the world are only used in major developed countries, and the design of carbon labels does not have much warning effect on consumers. I think by combining the carbon label with the product packaging, it can serve as a visual warning to consumers, so as to directly guide consumers'purchasing behavior to a certain extent. In the promotion of carbon labels and at the same time to effectively promote the concept of carbon footprint.

LOGO

 毕设.jpg

When I first designed the logo, I thought of many ways to combine them. Go combines with forbidden symbols, go with green leaves, and go with the Chinese character zero. Later, it was found that go and zero could be designed in the form of three circles. Finally, the final draft was determined after resizing.

 毕设(被拖移).png

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 毕设(被拖移) 3.png

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 毕设(被拖移) 8.jpg

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BROCHURE

handbook-01.png

 毕设(被拖移) 10.jpg

VIDEO

设计师:张译心 

学    校:北京师范大学珠海分校 

专    业:视觉传达设计(中德合作办学项目)

邮    箱:939661246@qq.com

Designer:Jessica

School:BNUZ

Email: 939661246@qq.com

Program:carbon footprint & go zero


 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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