1.1 What is Mercury Retrograde
The Word “水逆 ” in Chinese, an Internet buzzword, the full term is “ 水星逆行”（mercury retrograde）, referring to bad luck caused by retrograde.
Mercury retrograde is not the opposite direction of mercury's actual movement, but a visual
trajectory change due to the difference in ecliptic Angle between mercury's orbit and earth's
rotation.In astrology, mercury regurgitation can slow things down, and even make people
feel depressed when they detect obstacles in the process.Therefore, it gradually evolved into
today's self-deprecating mercury regurgitation when people are in bad luck and relatively
unlucky. Therefore, this word has become a popular Internet catchword.
So I use this popular word among Chinese young people as the name of my brand, which is vivid.
1.2 What is tarot
It is a kind of divination appliance. It analyzes the symbolic meaning of the cards to explain the problem by placing randomly selected cards on the designated position (card array). It is common in Western divination, and tends to psychic divination.
"Tarot card is a way to present Tarot's thoughts, and it is also one of the tools for us to use Tarot's thoughts for consultation and prediction. Tarot cards form symbolic pictures in the form of symbols, so as to express the basic meaning of each tarot card. However, the meaning of tarot cards does not come from the card face, but exists in the original structure and rules of Tarot.
In tarot, it contains the meanings and principles of many Western mystical disciplines, such as astrology, alchemy, Kabala, spiritual mathematics, symbolic symbols, and so on. It can be seen that such many disciplines are organically integrated into one discipline, which is profound and mysterious."
"Tarot is a combination of 22 picture cards (major Arcana) and 56 number cards (little Arcana). When using Tarot, it's OK to use the whole deck or just the major Arcana. Each draw is important, as is the relative position between the cards. There are different rules for the interpretation of tarot cards, including the simple method of using only three cards, the traditional Celtic Cross method, the English method and the astrology method. The four colors of the little Arcana brand mean as follows:
Scepter: represents element fire, symbolizes passion, energy and creation.
Holy Grail: represents the element water, which symbolizes emotion, relationship, love and inspiration.
Sword: it represents element Qi, and represents thought, wisdom, communication and conflict.
Star coin: represents the element earth, and represents money, material and enjoyment."
3：Brand Target Consumers
What I want to do is a popular Tarot Game brand among young people, the age range is between 18 and 28 years old. Because the Tarot style design in the product is relatively young, light retro and lovely, it will be more loved and concerned by young people.
The main card game image is easy to start with and low threshold, which is different from the complicated and diverse tarot cards in the past.
It's a card game for novices, even those who have never been exposed to Tarot.
Logo design is the most important part of the visual recognition system, which connects consumers with your brand. Creative and personalized logo design can become the most reliable symbol of your brand.
Color can not only affect consumers'mood, but also affect consumers' purchase desire.
Color can trigger the thinking of consumers. Each color has a series of meanings. Because of the diversity of culture, every color in every culture has different meanings and meanings.
Blue shows professionalism, integrity and calmness. It has been shown to calm the senses and lower blood pressure. It may inspire a sense of trust, security, order and cleanliness.
However, from my brand name Mercury retrograde, its main body is also the word mercury. When it comes to mercury, the first thing I think about is water. However, the color that the word water gives us is blue.
Blue if that kind of fresh blue, light blue, rather than thick blue, to be able to make consumers feel relaxed and happy blue. So after a lot of blending and color selection, I chose this blue color.
Of course, in the later stage, the color in the local circle will be changed flexibly with the change of packaging.
4.3 Design process and details
22 Cards of major Akana
5.1 Preview of Card Effect
5.2 Card meaning interpretation