INTRODUCTION
This brand is a Sci-fi concept design brand. In China, you can hardly find out a few excellent Sci-fi movies or TV series, in recent years, I only know two good movies, one is the wondering earth, the other is the Shanghai Fortress. Why we have lots of Chinese people still can not make a Hollywood movie such as the Blade Runner or the Interstellar. Cause lots of people do not know about those works. We always learn some basic thing but ignore other interest. So I think, to build a brand which can help people know about those things. We can help adults know how is the workflow for a Sci-fi movies looks like, also help the teenagers know how fun it is to create something does not real but pretty cool. My brand will create some amazing concept and use 3D to show those cool things by video or poster, only in this way can we make the Sci-fi career develop in China.
BASIC DESIGN
This logo is base on the first story I made. In this story, this brand is the biggest company in the world. It provides army, amour, technology, medical equipment, new energy and weapons. The shape of the logo was inspiring by the nut. Cause nut can be used in anywhere, like the gun, the machine, the armours. So I use these as a logo to stand for thar this brand have a very hugh range working space. And the color which I picked is a pure blue, as we know this is the most technical color. For the Chinese font, I use a very strong and powerful font to make it looks like a hard guy. And also use a bold font in English.
3D MODEL BUILDING
Here comes to my favorite part - Model building. If someone ask you, how could you express your idea? You may answer, by searching similar photos, take some pics or draw a paint. However, for me, the best way to explain my idea is that create your world. Whatever you want to show, a 3D model is the most direct way to let people know your thoughts. Let me introduce how the workflow looks like.
STYLEFRAME
Styleframes just like the upgrade version of the story board. It has lots of details. Such as the light, the atmosphere, the color tone and the structure.
POSTERS
PROMOTIONAL VIDEO
SUMMARY
I will continue to improve details of this brand. I hope that this brand can bring our concept career to a new level. This video contains my hope and I do my best to produce it. After lots of research and failed, I finally made it. In 3D area, this might not cool enough, but still can show our cool concept to people. In the near future, I will set up a studio with my brand and lead those people who are interest in this to a better work space, or should call it - RELEASE OF THE IMAGINATION.
Signature：
Date：2020/05/10
设计师：廖卓晟 /Vincent Liao
学 校：北京师范大学珠海分校
专 业：视觉传达设计（中德合作办学双学位）
个人邮箱：522513758@qq.com
Designer: Vincent Liao
School: Beijing Normal University, Zhuhai
Program: Visual Communication Design (Brand Design)
Personal email address: 522513758@qq.com
