I want to make a brand of beauty camera /Illustration camera（Polaroid). The main function is to process my daily pictures and make the ordinary photos cute and interesting.（Special features：Upload your own real picture and it will automatically turn into a cute cartoon character；Basic functions: filters, stickers, puzzles).
2.Brand Target Consumers
“In the gender distribution of China ’s photography and beautification app users in the first quarter of 2018, female users accounted for 71.2%; male users accounted for 28.8%. From the perspective of user age distribution, users aged 18-25 account for the most, accounting for 34.8%; users aged 25-35 account for 26.7%; users aged 35-45 account for 18.6%(IT Research Center,2018)”
BLINC is an illustration camera brand, so I designed a little girl as a logo based on this illustration style. She also has other members in the same style. The stroke of this logo uses blue to echo the blue of the camera, and it will look special. Want to create a cute look, so this little girl has a blinking expression.
The color of the camera is red and blue, with a prominent lens, Photo paper size: 86X54mm, Screen size: 62x46mm, Shutter speed: 1/60 second, Flash: Constant, trigger flash, (automatic dimming), Charging time: 0.2 seconds-6 seconds (when using a new battery), flash, effective range: 0.6-2.7m.
3.3 Package Design
The packaging design is divided into two parts. The first part is the camera part, which is a transparent acrylic box, with an illustration representing the brand on the surface, the camera model on the top, the blue base and paper It is also embedded in a paper square box, so that through the transparent and acrylic box, you can see the inside and look more beautiful.
The animation part is divided into two parts, one is the introduction of the LOGO is relatively long, the duration is 00:44, the video size is 1920x1080, mainly an extension of the brand LOGO, the last step will become LOGO, mainly using Adobe After effects, the position movement and zoom effects are done. There is not much inspiration about this animation.
The poster is also divided into two parts, one is a three-dimensional camera poster, and the other is a flat style. They all introduce the structure and function of the camera, and there are corresponding color matching beside them. The main function is to show the image of this camera.
The introduction of the website:Blinc 1.0 is coming! Blinc illustration camera, subvert your photographic experience, different from the previous photographic experience, to record your life in a new form. New red and blue colors to satisfy your girly heart! With different packages, you can find the match that suits you (Official standard: close-up lens, anti-lost hand strap, USB charging cable, instruction manual, warranty card, two-year warranty, SF shipping,Package recommendation.
The Blinc App is another way to process your photos on the phone. The functions on the camera are mainly concise and easy to operate, but in order to add more fun to this way of taking pictures, you can continue to customize the style of this illustration , You can adjust the thickness of the stroke, you can adjust it by toggling the button, you can also choose the background color, change the background at will, or add your own picture as the background.
5.8 User’s guide design
In this part of the instruction manual, I mainly used blue, composed of different blues, and made the camera with simple blue lines to make the structure of the camera clear
And also introduced the photo paper packaging and its size And the specifications, as well as the matching safety rope, you can hang it around your neck, so that the camera will not fall down, and the notes on using the camera are also written below for your convenience.
School：Beijing Normal University ,Zhuhai
Program:Visual Communication Design (Brand Design)