My hometown, Chaoshan, Guangdong, is a place with many traditional cultures and customs. Many festivals have special and very ancient celebrations or commemorations. But most rituals are complicated, and many young people are increasingly ignoring these customs. I worry that these meaningful traditional cultures will be lost, so I want to use young and interesting visual language to promote one of the rituals and attract people Interest in traditional culture.I choose the special adult ceremony of my hometown which calls Out of the garden as the content of this project.
TARGET GROUP 目标受众
Because the name of this adult ceremony is called Out of the garden, so I designed this logo according to the name.With the elements of a jumping man and flower, it represents him jumping out of the garden. Match with bright colors to make the picture more dynamic.
COLOR PALETTE 主要颜色
My color is choose from a kind of traditional flag used for festival celebration from my hometown. Because I want to integrate more traditional features. And these flags are also used to express good wishes, which are in line with my content.
Refer to the traditional flag form I also made some flags of the same form, which can be used to promote my exhibition
SECONDARY IMAGE 插画设计
I transformed the six most meaningful steps in the ceremony into simple images, all using simple graphics and cooperative lines. Make visual language more interesting.I used at least three colors for each image to make them more attractive.
CARD DESIGN 卡片设计
Printed Products Of Booklet and Cards 打印成品
POSTER DESIGN 海报设计
WEBSITE DESIDN 网址设计
School: Beijing Normal University, Zhuhai
Program: Visual Communication Design (Brand Design)