ABSTRACT 简介
My hometown, Chaoshan, Guangdong, is a place with many traditional cultures and customs. Many festivals have special and very ancient celebrations or commemorations. But most rituals are complicated, and many young people are increasingly ignoring these customs. I worry that these meaningful traditional cultures will be lost, so I want to use young and interesting visual language to promote one of the rituals and attract people Interest in traditional culture.I choose the special adult ceremony of my hometown which calls Out of the garden as the content of this project.
我的家乡，广东潮汕，是一个有许多传统文化和习俗的地方。许多节日都有特别和古老的庆祝或纪念仪式。但大多数仪式都很复杂，许多年轻人越来越忽视这些习俗。我担心这些有意义的传统文化会消失，所以我想用年轻有趣的视觉语言来推广其中一种仪式，吸引人们对传统文化的兴趣，我选择家乡的特殊成人仪式－“出花园”作为我项目的内容。
MOODBOARD 情绪板
TARGET GROUP 目标受众
LOGO DESIGN
Because the name of this adult ceremony is called Out of the garden, so I designed this logo according to the name.With the elements of a jumping man and flower, it represents him jumping out of the garden. Match with bright colors to make the picture more dynamic.
因为这个成人礼的名字叫“出花园”，所以我根据名字设计了这个 logo，用跳跃的小孩和花瓣作为元素，代表他从花园里跳出来长大成人。与高明度的颜色搭配，使整体更活泼生动。
COLOR PALETTE 主要颜色
My color is choose from a kind of traditional flag used for festival celebration from my hometown. Because I want to integrate more traditional features. And these flags are also used to express good wishes, which are in line with my content.
我的颜色是从我家乡的一种传统用语节日庆典用的旗子——标旗中选择的。希望给这个项目融入更多的传统元素。这些标旗是用来表达良好的祝愿，与我想传达的内容也刚好是一致的。
Refer to the traditional flag form I also made some flags of the same form, which can be used to promote my exhibition
根据标旗的形式，我设计了一些可以用于宣传的，相同形状的旗帜，可作为展览的一种特殊的宣传手法
SECONDARY IMAGE 插画设计
I transformed the six most meaningful steps in the ceremony into simple images, all using simple graphics and cooperative lines. Make visual language more interesting.I used at least three colors for each image to make them more attractive.
我将整个仪式中最有意义的六个步骤转化为简单的图像，全部使用简单的图形和线条构成，使视觉语言简单而有趣。每个图像都至少用了三种颜色，使它们更吸引人
CARD DESIGN 卡片设计
BOOKLET 小册子
Printed Products Of Booklet and Cards 打印成品
POSTER DESIGN 海报设计
WEBSITE DESIDN 网址设计
OVERVIEW 总体视觉展览
设计师：黄思桐
学校： 北京师范大学珠海分校
专业： 视觉传达设计（中德合作办学双学位）
微信：huangst781671751
邮箱：781671751@qq.com
Designer: Sandra
School: Beijing Normal University, Zhuhai
Program: Visual Communication Design (Brand Design)
