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商业

Elements of Shang and Zhou Dynasties Modernization

贡献者: 视觉传达设计(中德合作办学双学位) 来源:视觉传达设计(中德合作办学项目) 时间:8个月前 热度:

商朝周朝元素现代化设计——从现在遇见过去,从过去遇见未来。 The name of my project is "Elements of Shang and Zhou Dynasties Modernization".

商周纹饰现代化设计

Elements of Shang and Zhou Dynasties Modernization

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INTRODUCTION

我的的项目名字叫做 商周元素现代化设计最核心的要点是通过代古代文化中的纹饰元素进行现代化以此实现一种古代文化与现代人在审美层面获得新的感受。我之所以会选着这一方向是因为对于纹饰符号能够唤起人的在潜意识层面的熟悉这一现象非常感兴趣,例如,当我们看到龙行的符号自然会感受到中国文化而当我们看到十字架的时候自然会感受到西方文化

As you know The name of my project is the modern design of Shang and Zhou Elements. The core point is to realize the integration of ancient culture and modern culture through the modernization of decorative elements in ancient culture, so that people can get a fresh feeling.

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TABLE OF CONTENT

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A-PART OF THEORY

OVERIEW OF THE CURRENT SITUATION

我的的项目名字叫做商周元素现代化设计最核心的要点是通过代古代文化中的纹饰元素进行现代化以此实现一种古代文化与现代人在审美层面获得新的感受。我之所以会选着这一方向是因为对于纹饰符号能够唤起人的在潜意识层面的熟悉这一现象非常感兴趣,例如,当我们看到龙行的符号自然会感受到中国文化而当我们看到十字架的时候自然会感受到西方文化

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

PROPOSAL OF HOW THE SITUATION SHOULD

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

BRAND STRATEGY

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 


B-PART OF DESIGN

#LOGO

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

#TYPEFACE

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 


#COLOR

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 


#SECONDARY MARKS

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

POSTER

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

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BUSINESS CARD

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 


VISUAL IDENTITY

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

APPLICATION

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of co urse, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

IN THE END

During the 20 years of ra pid development in Chi na, many traditional cul tural elements have not been fully utilized, and China also needs a cultu ral symbol with more ce lebrity characteristics to help China's design indu stry develop better. Of course, these issues are very macro issues. For me per sonally, it is more importa nt to be able to make wo rks that I am very interest ed in. At the same time, I also hope that the design can be adopted to solve some problems. The use of traditional culture is still unavoidable at the sur face level. 

设计师:龙孝双

学校:北京师范大学珠海分校

专业: 视觉传达设计 (中德合作办学双学位)

项目:商周纹饰现代化设计

邮箱:793368375@qq.com

Designer: Hunter

School: Beijing Normal Univercity, Zhuhai

Progarm: Elements of Shang and Zhou Dynasties Modernization



 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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