As we enter the age of the experience economy, the level of consumption and the importance that people attach to brands, it is particularly important for designers to be able to design work that is up to date and loved by people. China's pastry industry has been developing at a fast pace in recent years, and the pastry market has quite good prospects. The Chinese pastry market is also becoming more branded and using many different ways to attract consumers. For example, a cat and dog cafe, a net red cake shop, etc. Cakes, which were originally celebrated as the main use for birthdays, are now used in a variety of occasions, and cakes are no longer just big, more styles and more varieties are coming into the market. The design brief for this project was to establish the brand identity for the new cake brand and to do a series of related graphic design, packaging design and store concept.
The logo uses the bee as the overall image. The bee, known to be a very industrious and social insect, tosses between hives and flowering bushes. To the commuters, they are hard-working bees. Living a two-pronged life between home and company, bringing home the results from the company and taking care of the other members of the family. And Little Bee is a rest stop for them in their busy lives. And all of the employees at Little Bee will be like bees, bringing better service to consumers and serving the freshest food possible. Each person plays a different role in society and is a small and great being, hence the name Little Bee.
BEE WITH YOU.
As a leisure and comfortable logo of cake shop, the color must be lively and eye-catching. So the main color of my brand is to extract orange and brown from bees. Orange will be used in most designs.
The logo mainly uses the font Recoleta. The ends of Recoleta's serifs are very round, with a sense of advanced and modern, but also with some lovely. This round serif body is very harmonious with the same round bee.
The combination of logs and plants gives people a fresh, comfortable and simple feeling.Because of my target population is office workers, students, and young women.. They all have certain consumption ability and pursue the quality of life. The pressure of office workers will be relatively high. I hope to provide a relaxed environment for them to work.
The theme of this poster is little bee bake the cake. I choose to use 2.5D stereo effect to present a process map of bees'cooperation baking cake. In the whole baking process, bees gather honey from the blooming flowers, bees take eggs from the hen's mother's nest and knock them into the pot. The ingredients used to express our products are very fresh.
The home page of little bee cake brand app can let consumers know the latest information, buy the cake they want more quickly and conveniently, and see how far the nearest store is from them.The home page has consumer member information, grade discounts, and other services.The main function of little bee app is to trade goods online and deliver them to consumers' destinations by offline express.
Little bee's webpage is the same as app's with orange as the theme color. From the top to the next, there are recommended, home, about us, product, shop and contact.
At the top of the page is the poster display of the latest new products, and the scroll bar of the home page displays the latest information and products to attract the attention of consumers. In the product section, the main product classification is introduced in the form of simple columns, which is convenient for consumers to quickly find the type they want and browse for purchase.
Little Bee Cake Shop will provide a full set of cake making materials to teach customers how to make cakes at home as well, including face-to-face instruction or the distribution of a corresponding instruction manual. Allowing consumers to make cakes at home on their own or with their families adds interest to life and brings them closer to their families. Bring convenience to home baking.
The baking list can let customers know what baking ingredients are in the box and how much they use.
Bakery box also comes with a cake making table. A detailed picture and text tutorial will teach consumers how to make cakes at home. If you still can't scan the QR code to watch the production video.
Little bee's brochure mainly highlights the pictures and basic information of the cake. It uses hand-painted bees and flower mounting bags as small decorations, without adding too many advertising words and complicated background. The brochures are classified by taste, which is more convenient to read.
School: Beijing Normal Univercity, Zhuhai
Progarm: Visual Communication Design (Brand Design)