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设计

Cake Brand Design 蛋糕品牌设计

贡献者: 视觉传达设计(中德合作办学双学位) 来源:视觉传达设计(中德合作办学项目) 时间:8个月前 热度:

随着步入体验经济的时代,体验式营销也受到越来越多的关注。蛋糕店、咖啡店的形式也不像过去那样单一,人们开始追求品牌化以及用各式各样的装修风格吸引消费者。本项目的设计任务是为新的蛋糕品牌建立品牌形象、并做一系列相关的平面设计、包装设计和商店概念。

创意说明、设计作品


As we enter the age of the experience economy, the level of consumption and the importance that people attach to brands, it is particularly important for designers to be able to design work that is up to date and loved by people. China's pastry industry has been developing at a fast pace in recent years, and the pastry market has quite good prospects. The Chinese pastry market is also becoming more branded and using many different ways to attract consumers. For example, a cat and dog cafe, a net red cake shop, etc. Cakes, which were originally celebrated as the main use for birthdays, are now used in a variety of occasions, and cakes are no longer just big, more styles and more varieties are coming into the market. The design brief for this project was to establish the brand identity for the new cake brand and to do a series of related graphic design, packaging design and store concept.


LOGO DESIGN

The logo uses the bee as the overall image. The bee, known to be a very industrious and social insect, tosses between hives and flowering bushes. To the commuters, they are hard-working bees. Living a two-pronged life between home and company, bringing home the results from the company and taking care of the other members of the family. And Little Bee is a rest stop for them in their busy lives. And all of the employees at Little Bee will be like bees, bringing better service to consumers and serving the freshest food possible. Each person plays a different role in society and is a small and great being, hence the name Little Bee.

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BEE WITH YOU.


COLOR DESIGN

As a leisure and comfortable logo of cake shop, the color must be lively and eye-catching. So the main color of my brand is to extract orange and brown from bees. Orange will be used in most designs.

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TYPEFACE

The logo mainly uses the font Recoleta. The ends of Recoleta's serifs are very round, with a sense of advanced and modern, but also with some lovely. This round serif body is very harmonious with the same round bee.

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STORE CONCEPT

The combination of logs and plants gives people a fresh, comfortable and simple feeling.Because of my target population is office workers, students, and young women.. They all have certain consumption ability and pursue the quality of life. The pressure of office workers will be relatively high. I hope to provide a relaxed environment for them to work.

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POSTER DESIGN

The theme of this poster is little bee bake the cake. I choose to use 2.5D stereo effect to present a process map of bees'cooperation baking cake. In the whole baking process, bees gather honey from the blooming flowers, bees take eggs from the hen's mother's nest and knock them into the pot. The ingredients used to express our products are very fresh.

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APP DESIGN

The home page of little bee cake brand app can let consumers know the latest information, buy the cake they want more quickly and conveniently, and see how far the nearest store is from them.The home page has consumer member information, grade discounts, and other services.The main function of little bee app is to trade goods online and deliver them to consumers' destinations by offline express.

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WEBSITE DESIGN

Little bee's webpage is the same as app's with orange as the theme color. From the top to the next, there are recommended, home, about us, product, shop and contact.

At the top of the page is the poster display of the latest new products, and the scroll bar of the home page displays the latest information and products to attract the attention of consumers. In the product section, the main product classification is introduced in the form of simple columns, which is convenient for consumers to quickly find the type they want and browse for purchase.

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BAKERY BOX

Little Bee Cake Shop will provide a full set of cake making materials to teach customers how to make cakes at home as well, including face-to-face instruction or the distribution of a corresponding instruction manual. Allowing consumers to make cakes at home on their own or with their families adds interest to life and brings them closer to their families. Bring convenience to home baking.

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The baking list can let customers know what baking ingredients are in the box and how much they use.

image.pngBakery box also comes with a cake making table. A detailed picture and text tutorial will teach consumers how to make cakes at home. If you still can't scan the QR code to watch the production video.

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CAKE BROCHURES

Little bee's brochure mainly highlights the pictures and basic information of the cake. It uses hand-painted bees and flower mounting bags as small decorations, without adding too many advertising words and complicated background. The brochures are classified by taste, which is more convenient to read.

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PACKAGING DESIGN

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设计师:廖筱月

学校:北京师范大学珠海分校

专业:视觉传达设计(中德合作办学双学位)

邮箱:815495385@qq.com

Designer: Max

School: Beijing Normal Univercity, Zhuhai

Progarm: Visual Communication Design (Brand Design)


 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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  • 人间水蜜桃 • 8个月前

    是我喜欢的那味

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