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商业

Qianpai Guqin Brand Design

贡献者: 视觉传达设计(中德合作办学双学位) 来源:Adrain 时间:11个月前 热度:

We are a guqin brand is a collection of Guqin sales, teaching, production experience and popular science Guqin studio. "excellent materials, inheriting intangible cultural heritage."

INTRODUCTION

Guqin is a traditional Chinese musical instrument with a history of more than 3,000 years."There are more than 3,360 pieces of music, 130 scores and 300 songs in the world. On November 7, 2003, the UNESCO world heritage committee announced that the Chinese guqin had been selected as a world cultural heritage. In 2006, it was listed in China's intangible cultural heritage list. On November 7, 2003, Kunqu Opera, as the ancestor of traditional Chinese opera, was listed as a world intangible cultural heritage by UNESCO. In 1977, the United States launched a satellite into space capable of crashing into the solar system and the Milky Way galaxy. The scientists put some cultural information about the earth on the satellite. Among them, more excellent music records represent a country, which represents the Chinese guqin "flowing water". The earliest records of guqin come from the songs in this book. Besides large gatherings as sacrifices and ceremonies, the guqin was also popular. My fair lady, guqin's friend, reflects that as early as the Zhou dynasty, people had a wide understanding of the guqin.

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WHO ARE WE?

“QIAN PAI”

We are a guqin brand is a collection of Guqin sales, teaching, production experience and popular science Guqin studio. Adhering to the concept of"excellent materials, inheriting intangible cultural heritage".We are committed to promoting the development of guqin industry in Guizhou province.

LOGO

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This is from the Chinese character qin. Qin is also another name for guqin. The red part symbolizes the strings. Nowadays nylon strings are mostly used because the steel strings are more painful when they bounce. The copper wire inside the strings will oxidize and change colour after being used for a long time, whilethe strings of good quality will turn red, and the strings of bad quality will turn green. Its discolouration will not affect the tone of the instrument but will make it look better. Since the structure of this drawing is symmetrical, the spacing of it is consistent when I design it.

We also use this pure text logo on the sculpture.

 屏幕快照 2020-01-13 上午 3.18.18 的副本副本.pngguqin backside.png

BUSINESS  CARD

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OTHER DEVICES

POSTERS

I designed 12 posters. They are two series, three for each series. The red ones are for winter. They are available in Chinese and English.

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VIDEO

Short vision

Stop-motion

I also have a long vision of video, it is too big to update. If you interested in my video, please contact me in WeChat.

WEBSITE

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SUMMARY

For busy urbanites, a good guqin can bring peace of mind to people after work and let people around the world feel the beauty of Chinese guqin culture. In order to help the traditional handmade guqin go to the high-end market, I designed the guqin brand "qian school". I hope more people can feel the beauty of guqin and the spiritual pursuit of traditional Chinese culture from this brand

From the topic selection to the completion of my graduation project, I received serious guidance from Michael Kress, which gave me a lot of confidence and encouragement. Here I would like to express my most sincere thanks and respect to him, as well as to other teachers who have helped me. 


设计师: 李圣可 

学校: 北京师范大学珠海分校 

专业: 视觉传达设计(中德合作办学双学位)

邮箱:384369813@qq.com

Designer: Adrian Li

School: Beijing Normal University, Zhuhai

Program: Visual Communication Design (Brand Design)

E-mail address:384369813@qq.com



 

视觉传达设计(中德合作办学双学位)

视觉传达设计专业(中德合作办学双学位)由北京师范大学珠海分校和德国品牌应用科学大学(Brand University of Applied Sciences),是广东省唯一经教育部批准的设计类中外合作办学项目。项目专业课程采用全英授课,学生达到两校的培养要求,可以同时获得北京师范大学珠海分校颁发的视觉传达设计专业毕业证书、艺术学学士学位证书和德国品牌应用科学大学颁发的主修品牌设计文学学士学位证书。

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