Even though most of the young people pay attention to health and body shape, they can't do without snacks in their daily life. Choose healthy snacks, not only enjoy the pleasure of eating snacks, but also get balanced nutrition. Therefore, to create a healthy snack brand can attract young people more than ordinary snack brands. In the busy daily life, you can enjoy happiness and energy by eating healthy snacks without worrying about your health and body shape.
"In traditional thinking, snacks, as an auxiliary food for three meals a day, have never been paid attention to, and even are often considered to affect the normal diet and be harmful to health. Even though most of the young people pay attention to health and body shape, they can't do without snacks in their daily life. Choose healthy snacks, not only enjoy the pleasure of eating snacks, but also get balanced nutrition. With the acceleration of the pace of work and life, the time for meals is becoming shorter and shorter. It is inevitable that the nutrition intake is not comprehensive. Timely supplement of some small leisure food can supplement the deficiency of the nutrition intake of the dinner. Meanwhile, it can resist fatigue and relieve pressure. These healthy snacks are healthy snacks. More than 60% of young people eat snacks every day. However, most snacks are"junk food"such as puffed food, fried food and cold drinks, which have a lot of adverse effects on their physical development. Excessive intake of unhealthy snacks is one of the important reasons for overweight and obesity, loss of appetite and malnutrition. Eating some healthy snacks at the right time can not only satisfy the enjoyment, but also provide some energy and nutrients. "Therefore, to choose snacks correctly, we should not only start from taste and preference, but also choose healthy snacks, so that we can not only enjoy the pleasure of eating snacks, but also get balanced nutrition. The snacks that combine traditional snacks with healthy fruits and vegetables are easy to accept, and promote traditional snacks and traditional culture.
Forming healthy eating habits brings people only benefits. Obesity is a serious social problem, but losing weight does not mean not eating. "Healthy eating habits can make work more efficient, and one study found that eating poorly increased the risk of loss of work efficiency by 66 percent. A healthy and balanced diet can ensure the fuel the brain needs to work, reserve more energy and improve work efficiency. More comfortable mood and less pressure. What people eat will have a significant impact on brain function. Healthy eating habits can not only control weight but also save money. Eat less. The quality of diet is far more important than quantity. Fresh food contains less low nutrients, thus avoiding the body consuming nutrients too fast. Younger skin. Healthy diet can improve the aging condition of skin. Fruits and vegetables contain a lot of antioxidants, which can protect the skin. Antioxidants in fresh berries and omega-3 fatty acids in salmon can promote the production of collagen and delay the aging process of skin. Live healthier. Unhealthy diet, especially in the long run, can be a risk factor for many chronic diseases, such as cancer, diabetes, obesity and heart disease. If you don't get enough protein, vitamins and minerals, your muscles will lose weight and your fat storage will increase. Some scholars estimate that at least 30% of cancer cases are associated with poor diet. A study of more than 6000 women found that those who ate the most cabbage, broccoli and cabbage had a lower risk of developing breast cancer after menopause. Longer life. Eating healthy can avoid many diseases and prolong life expectancy. If women in their 70s combine a diet rich in fruits and vegetables with regular exercise, they can significantly prolong their life span, according to a study. Other studies have found that vegetarians and people who eat less meat live longer, and eating nuts reduces the risk of early death. In any case, a healthy diet can have an important impact on life expectancy. Less money. Eating healthy will make people less sick, and the accompanying medical expenses will also be reduced. Having enough money to buy healthier food, eating less will form a virtuous circle. "
Both delicious and healthy are the eternal pursuit of consumers. The acceptance of healthy snacks has become a popular trend in the world.
To provide fast and convenient nutrition and energy for young people who are busy in study and work, without worrying about unhealthy snacks, affecting their health and body shape. Young people who pay attention to their health and are losing weight can also have the opportunity to choose snacks.
The healthy snack brand I created is green, natural, fresh, convenient, pleasant and relaxing. The healthy snacks mainly include fruits and vegetables.
Even though most of the young people pay attention to health and body shape, they can't do without snacks in their daily life. So healthy snack brand is their best choice.
It is different from other healthy snack brands in two aspects: 1. It is not a simple fruit and vegetable snack, but a combination of local snacks in China.
2. Snacks mainly made of natural fruits and vegetables.
My target group is young people, students and staff, who can quickly supplement energy and nutrition when they are busy with their studies and work,
Of course, people who want to keep healthy and who are afraid of being fat can not do without snacks. Healthy fruits and vegetables snacks are also good choices.
So it's a healthy snack brand that can quickly provide energy and nutrition while being natural and enjoyable.
In order to make the brand have unity, I first determined three colors as my brand color, full of passion, optimism, happiness, social love of orange, happy, sunny, exciting, confident, dynamic yellow, natural, fresh, fresh, healthy, organic, environmental protection green. Logo is a combination of these three colors and different graphics that can represent the brand. It is a fresh and lovely style. In order to attract young people to buy, the lovely style can also release their pressure of study and work.
When I choose a font, I want to find a font that matches the logo. It's a relaxed, fresh and lovely font. So I chose Biber bread regular. I think its font is just thick and thin, and its writing is flexible and easy.
The poster also uses three brand colors and illustration styles to introduce the health and freshness of our products, as well as the nutritional value and efficacy of fruits and vegetables. Our posters are mainly displayed in some stations, subway stations and roadside billboards near companies, schools or residential areas, as well as in the gate of supermarkets and convenience stores. Because our products need low prices to attract young people's customers to buy, and they need to be convenient to buy. Because they are very busy with their study and work, the place where they sell products will not be a senior shopper City and restaurant.
Business card also uses three brand colors to make three different versions of business card. And I chose the yellow in the brand color for packaging, because my warm color will make people have a longer appetite, and orange yellow is mostly used in the food industry, while green is not often used in the food industry, and large areas of orange will be too dazzling and cheap, so I chose the warm yellow. Our product is a healthy snack composed of glutinous rice, fruit and vegetable grains and jam. The front side of the package is also illustrated with the name of fruit and vegetable and a white monster. It is equivalent to the cartoon image of the brand. It is white like the product. It means that after eating our fruit and vegetable healthy snack, it will become as powerful as a monster. On the front side of the package, it also tells us Customers, our products can quickly supplement nutrition and energy, relieve pressure, etc.
The reason why I choose green is that too bright colors will make people tired, large areas of orange and yellow will give people too dazzling feeling, while green will bring people cool and calm feeling, because browsing computer and mobile pages for a long time will make eyes tired, while fresh green will make people slightly relieved.
The original rich content of the brand Web page is mainly in the quality, we will introduce to the users, the source, nutritional value and efficacy of each fruit and vegetable we use, and display pictures, so that our audience can understand the importance of fruits and vegetables, show the health of our snacks, and attract more consumers to buy.
The surrounding products I chose are environmental bags, because our brand is green, healthy and environmental friendly. Now many stores do not provide plastic bags, so environmental bags are very practical in daily life. When students and office workers go to school and work, they can also use them to load books or computers. The logo and brand image on environmental bags can also be brand walking The billboard.
School:Beijing Normal University,Zhuhai
Program:Visual Communication Design(Brand Design)