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Brand

2017 年第五届 上汽设计国际挑战赛

贡献者: balaja 来源:xiusheji 时间:5个月前 热度:

一、挑战赛背景 Competition Background

上汽集团是始终处于国内领先地位的中国第一大汽车集团,并且在世界 500 强企业排名不断上升。多年来上汽集团始终专注核心竞争能力建设,致力于打造培养怀揣中国汽车梦的未来汽车设计人才。在汽车设计创新领域,上汽发布互联网智能汽车荣威 RX5、荣威 i6、名爵 ZS,斩获了世界优异设计大奖如德国 iF 设计大奖、德国红点“中国好设计”大奖、中国工业博览会工业设计金奖等,在设计领域捷报频传。同时上汽集团建立起面向全球的设计大赛平台,为未来中国培育具有国际化视野的汽车设计师,助力年轻学生实现设计梦想!

SAIC group is the largest auto group in china whose rank is rising in the world's top 500 companies for many years. We focus on building core competition andtraining the future design talents who carry the car design dream. In cardesign innovation field, SAIC Motor has released several internet cars modelslike Roewe RX5, Roewe i6 and MG ZS. These designs have received the many awards like IF award, the good design of China from red dot and Gold award of Industry Design of the China’s industrial exposition. SAIC has built the design competition platform facing toward the world and made contribution to cultivatethe Chinese designers with international vision and help to achieve their design dreams.

自 2013 年以来,上汽集团乘用车公司已成功举办了四届上汽集团荣威 MG 杯”中国大学生汽车设计大赛,在业内取得了广泛支持、影响力深远。 2017 年,为了进一步向经典致敬,展望汽车的未来,上汽集团将继续举办第五届上汽设计挑战赛,鼓励有创造力、志愿投身汽车设计界的全球设计院校年轻学子踊跃参赛,共同创造属于自己的汽车梦!

SAIC Motor successfully hosted the first"Roewe • MG Cup"University Students Car Design Competition in 2013, achieved widely support and influence in field.In 2017, SAIC held the fifth design contest for tribute to classic, encourage global design young students enthusiastically participating institutions,together to create your own Chinese car dream!

2017 年第五届上设计挑战赛主题定义为“智能 Intelligence     互联 Internet     创造 Innovation”。赛事针对上汽集团旗下 ROEWE 荣威与 MG 名爵双品牌发布任务书,参赛学生可依据自身意愿自由选择设计任务书及设计方向,把对未来汽车创新的选择权交给参赛学生,以学生对未来趋势的理解与判断,设计属于他们的未来汽车

The theme of 2017 is defined as “Intelligence,Internet, Innovation”. We have two directions for Roewe and MG. Students canchoose their own direction to design their dream cars. 一、挑战赛背景 Competition Background

上汽集团是始终处于国内领先地位的中国第一大汽车集团,并且在世界 500 强企业排名不断上升。多年来上汽集团始终专注核心竞争能力建设,致力于打造培养怀揣中国汽车梦的未来汽车设计人才。在汽车设计创新领域,上汽发布互联网智能汽车荣威 RX5、荣威 i6、名爵 ZS,斩获了世界优异设计大奖如德国 iF 设计大奖、德国红点“中国好设计”大奖、中国工业博览会工业设计金奖等,在设计领域捷报频传。同时上汽集团建立起面向全球的设计大赛平台,为未来中国培育具有国际化视野的汽车设计师,助力年轻学生实现设计梦想!

SAIC group is the largest auto group in china whose rank is rising in the world's top 500 companies for many years. We focus on building core competition andtraining the future design talents who carry the car design dream. In cardesign innovation field, SAIC Motor has released several internet cars modelslike Roewe RX5, Roewe i6 and MG ZS. These designs have received the many awards like IF award, the good design of China from red dot and Gold award of Industry Design of the China’s industrial exposition. SAIC has built the design competition platform facing toward the world and made contribution to cultivatethe Chinese designers with international vision and help to achieve their design dreams.

自 2013 年以来,上汽集团乘用车公司已成功举办了四届上汽集团荣威 MG 杯”中国大学生汽车设计大赛,在业内取得了广泛支持、影响力深远。 2017 年,为了进一步向经典致敬,展望汽车的未来,上汽集团将继续举办第五届上汽设计挑战赛,鼓励有创造力、志愿投身汽车设计界的全球设计院校年轻学子踊跃参赛,共同创造属于自己的汽车梦!

SAIC Motor successfully hosted the first "Roewe • MG Cup" University Students Car Design Competition in 2013, achieved widely support and influence in field.In 2017, SAIC held the fifth design contest for tribute to classic, encourage global design young students enthusiastically participating institutions,together to create your own Chinese car dream!

2017 年第五届上设计挑战赛主题定义为“智能 Intelligence     互联 Internet     创造 Innovation”。赛事针对上汽集团旗下 ROEWE 荣威与 MG 名爵双品牌发布任务书,参赛学生可依据自身意愿自由选择设计任务书及设计方向,把对未来汽车创新的选择权交给参赛学生,以学生对未来趋势的理解与判断,设计属于他们的未来汽车

The theme of 2017 is defined as “Intelligence,Internet, Innovation”. We have two directions for Roewe and MG. Students canchoose their own direction to design their dream cars.

二、设计任务书 Design briefs

任务一:
Direction one:

ROEWE 荣威      2025  i 世代出行伙伴
ROEWE 2025 i-generation mobility partners

随着万物互联时代的到来,汽车也将拥有自己的新伙伴,
无人机?独轮车?还是一个前所未有的新物种?
请大胆畅想未来可能出现的出行场景,打破思维约束,
设计一款智能交通工具 + 智能科技产品套装,
定义 2025 年全新的智能互联出行体验。
 
ROEWE 2025 i-generation mobility mate
with the internet of everything coming, cars willalso have their new partners.
will it be a drone, monocycle, or an unprecedentedspecies?
Please boldly imagine a scenario of mobility in thefuture and break the constraint of thinking, design a intelligent vehicle +intelligent technology products set, which could define the new experience ofintelligent interconnect mobility.

任务二:
Direction two:

MG 名爵           2025   感性. 重塑
MG  2025  Emotion • Recreating

随着智能化,电动化,网联化,共享化的全面到来,
汽车设计进入了浮躁的依靠科技元素堆砌的快消品时代,
而作为人性的外延,时代在变,唯美永恒。
怎样的经典美学,才是值得我们长久回味的?
怎样的经典设计,才是我们真正渴望拥有的?
作为全球风靡近一个世纪的百年品牌,
请选择一款你觉得最能代表 MG 品牌精髓的历史经典车型,
在 2025 年让 TA 焕然新生吧!
 
MG  2025  Emotion • Recreating

With the trend of Intelligent, electric, network,sharing, car design has already got into a FMCG(Fast Moving Consumer Goods) era, which is blunderingly decorated with so many technology  elements. 
However, as a extend of human nature, the realbeauty is eternal.
What kind of classical beauty will we recollect?
What kind of classical design do we really want?
As a hundred-year global brand, MG have so manyclassical cars in the history, which stand for its spirit.
Please choose one of them and redesign it. Revivethe sense of beauty in 2025!
 

三、奖项设置 Competition Prize

本次汽车设计大赛奖项分为初赛奖项和决赛奖项。初赛奖项是从全部合格的提交作品中产生的入围奖作品,共计 25 名;决赛奖项是从这批入围选手作品中产生 15 名获得者,以及其他在单一维度获得高分评价的单项奖。具体奖项内容如下:
There’s preliminary contest prize and final prize. The preliminary contest prize isselected from all handed work, which includes 25 prizes. The final prize isselected from preliminary contest prize. There are 15 candidates who obtain the first prize, second prize and third prize. Besides, there are some single dimensional prizes. The details are listed below.

1、入围奖项 Preliminary Contest Prize
奖项名称:入围奖 25 名
Name of theprize: 25 Preliminary contest prize
奖励方式:获邀参加上汽荣行校园暑期实习,挑战赛终评仪式和设计师沙龙;获奖证书和纪念品。 
Prize Detail: Be invited to final award ceremony and design salon held in Shanghai.

2、决赛奖项 Final Prizes
奖项名称:一等奖 3 名   奖励方式:一等奖学金;获得由上汽赞助的欧洲设计文化交流之旅的机会,获邀参加于上海举办的上汽荣行校园暑期实习、大赛终评仪式和设计师沙龙;获奖证书及奖杯。
Name of the prize: 3 First prize, Prize detail: First –class scholarship; Beinvited to European design center for UK design cultural communication;Be invited to summer exercitation and final award ceremony and design salonheld in Shanghai; prize certificate and souvenirs.
奖项名称:二等奖 6 名   奖励方式:二等奖学金;获邀参加于上海举办的上汽荣行校园暑期实习、挑战赛终评仪式和设计师沙龙;获奖证书及奖杯。
Name of the prize: 6 Second prize, Prize detail: Second–class scholarship; Be invited to European design center for 1 week’s UK designcultural communication;Be invited to summer exercitation and final awardceremony and design salon held in Shanghai; prize certificate and souvenirs
奖项名称:三等奖 6 名   奖励方式:三等奖学金;获邀参加于上海举办的上汽荣行校园暑期实习、挑战赛终评仪式和设计师沙龙;获奖证书及奖杯。
Name of the prize: 6 Third prize, Prize detail: Third–class scholarship; Be invited to summer exercitation and final award ceremonyand design salon held in Shanghai; prize certificate and souvenirs.
奖项名称:单项奖     奖金奖项及数量将视选手发挥特长而度身定制。
Name of the prize: Individual Awards: Number of awardsand bonus depend on candidate’s strong point specifically.

所有入围决赛选手都将有机会赢得 SAIC DESIGN 设计团队的优先聘用权。
All candidates in final are prior to get an offer from SAIC DESIGN

注: 上汽将按国家相关法律与法规要求为获奖者代缴税金。入围选手赴上海实习其间,提供相应住宿、交通和实习津贴。其中欧洲文化交流之旅实施细则受到国家签证政策实施办法及其他人力不可抗拒之因素影响,将以组委会最终告知为准。
Note:SAIC Motor will pay tax for all prize winners according to the law.SAIC Motor will provide accommodation, transportation and intern bursary for allcandidates who get to the final round.


四、赛事日程 Agenda

2017 年 4 月 8 日   大赛正式启动,接受参赛选手网络注册和报名;
Apr. 8  2017  Opening ceremony of competition. Candidates register online;
2017 年 6 月 4 日     初赛作品征集提交截止;
Jun.4  2017  Deadline for work submission;
2017 年 6 月 21 日     发布入围选手名单及作品;
Jun. 21th 2017  Announce name list of candidates who survive first round;
2017 年 7 月初       入围选手实习开始,将入围作品深化设计并选择不错作品完成 1:4 模型制作;
Early July 2017  Start of intern for candidates. Finish 1:4 clay model for  selected works;
2017 年 10 月底       最终评选:终评委员会现场评审并当场公布最终获奖名单;举行颁奖仪式;参加设计沙龙;
Late October 2017 Final assessment: judge committeeannounces final result of prize winners. Hold an award ceremony and invite design professors to attend.


五、参赛资格 Qualification

本次大赛面向全球的高等院校、相关设计类专业的在校学生开放,凡具备高等院校相关专业学籍的学生均可参加。
This competition is open to all colleges and universities students aroundthe world, whose major is design related.
本次大赛将对参赛者的参赛资格进行审核。如发现参赛者在参赛资格方面存在任何弄虚作假行为,一经查实,组委会将单方面取消其参赛资格。
The qualification of candidates will be assessed. If there’s any confirmeddishonest, the candidate will lose the chance to take part in.
本次大赛仅接受个人形式报名参赛, 不允许任何形式的组团参赛。
The competition only accepts individual application, team application isnot allowed.

六、作品评选标准 AssessmentStandards

大赛评委会将基于以下几方面属性考量设计方案的品质,并以此为标准评选出入围名单和最终获奖名单:
The judge committeewill take consideration of the following points to assess the quality of workand select prize winners:

切题性:作品的设计理念需要与大赛命题相符,体现了设计师把握和理解力;
Relevance: The relevance of designer’s work andconcept to the topic shows designer’s understanding and control of work;
创新性:设计方案别具匠心的前瞻性设计理念,如何在想象力的天马行空与未来的可实现性之间找到一个平衡点,体现设计者真正实力;
Innovation: Design concepts of proposals areinnovative and forward-looking. How to balance imagination and feasibilityshows the real ability of designers;
美观性: 设计作品在形体美感上的表达,体现设计师最基本的美学创造和形塑能力,这是设计师的基本素质;
Aesthetic: The aesthetic presentation on designwork shows a designer’s ability of beauty creation and shape control. This is anecessity for designers.
完整性: 一款完整的汽车设计作品不只是外型而已,参赛作品的完整度也将是重要标准。
Completion: A complete car design work does notonly include exterior. We will also take the completion of work into account.


七、参赛作品要求 Requirementfor work

必须为从未发表过的、专为本次设计大赛所创作之作品,并不得申报其它赛事
The work needs to be unpublished and designed specifically for this competition. It cannot be submitted to other competitions.
必须为参赛选手原创之作品,不得有抄袭和模仿成份;
It has to be original work. Plagiarism and imitation is not allowed;
每位参赛者不限制其提交作品的数量;
The number of work each candidate submits is not limited;
作品展示文件中不得出现任何透露设计师本人信息和所属院校信息的内容;
The work submitted cannot reveal any personal or university information;
违反以上相关要求者,经组委会察实,将自动取消其参赛资格。获奖作品在公示其间,经举报查实,将剥夺其所获之奖项。
If anyone violates above rules, the right to participate the competitionwill be automatically removed. If any awarded work is confirmed to violate therules, the prize will be taken away.
 

八、提交方式 Submissionmethod

请参赛选手注册登陆大赛官方网站并填写个人信息与参赛承诺书,然后提交下列内容:
Candidates need to register online and fill inpersonal information and promise document. Then the following documents need tobe handed in
 
方案展示板面两张:
2 proposal show sheets:
A3 幅面大小 [420×297mm]、JPEG 格式且分辨率不低于 300DPI,排版形式横向排版;
A3 large (420*297mm), JPEG format and resolution ratio greater than 300 DPI.Layout form is not limited.
内容中必须包含:方案前后 45 度 3D 渲染效果图各一张,正视图及侧视图的车身布局 (Package) 一张;
Contents need to include: front and rear 45 degree 3D play-up effectresults, front view and side view of package.
展示板还可以展示(不做强制要求)设计意象图、车身布局、概念草图、人机工程、细节设计、文字说明等内容;
It can also include (not a must) design concept picture, car package, ergonomics,detailed design and word explanation.
设计作品的 3D 数字模型文件:可接受的软件格式包括但不限于:Alias、Pro_E、UG 、Catia、 Maya、 3D Max、 Rhino;
Design work and 3D digital model file: Accepted file format includes butnot limited to:Alias、Pro_E、UG 、Catia、 Maya、 3D Max、 Rhino;
作者有效身份证件的电子文件以及作者近照各一份(JPG 格式、分辨率不低于 300dpi);
Electronic version of an effective ID card and 1 recent photo (JPG format,resolution ratio greater than 300dpi)”
以上所有文件打包为 RAR 格式上传,并以 “学校名称 - 选手姓名 - 作品名称”的格式命名 (如: xx 大学 - 张三 -MG TF2025 Concept.rar), 文件单个附件尺寸请控制在 10 MB 以内,可发送多个附件。
All the above files needs to be uploaded in RAR format and be named as “nameof university-name of candidate-name of design work.
大赛作品请投递上汽设计官方邮箱:saicdesign@saicmotor.com
Official email address: saicdesign@saicmotor.com

九、注意事项

主办机构获得保留收藏、展出、出版和深化应用设计方案的权利。 知识产权及使用权归上汽所有。

Sponsor keeps the right to reserve, presentand publish all design proposals.
参赛者独立承担参与本次赛事的全部责任。
Candidates take allthe responsibility of this competition.
主办机构保留接受或拒绝任何参赛申请的权利,如有需要,主办机构有权对赛事规则与评审标准进行修正。
Sponsor keeps theright to accept or decline any application. Sponsor can modify rules or reviewstandards if necessary.
如未能选出合适的得奖者,主办机构保留不颁发相应奖项的权利。
If there’s noreasonable prize winner, sponsor keeps the right not to award any prizes.
参赛者同意主办机构不须为任何形式的索偿、索赔负责。
Candidates accept that sponsor don’t take responsibility of any claim for compensation.
若对奖项结果存在争议,将以大赛组委会终审结果为准。
If there’s any debateabout award result, stick to the competition review committee result.
主办机构保留对本次赛事所有规则和内容的最终解释权。
Sponsor keeps all theexplanation right for the rules and contents of this competition.
 

十、大赛组委会及联系方式 Competition Committee and Contact
本次大赛由上汽集团乘用车公司举办。
This competition is held together by SAIC Motor.
 
联系地址:上汽集团乘用车公司设计部         上海市嘉定区安亭镇安研路 201 号   邮编 201804
Address:Design department, SAIC Motor.    No. 201, Anyan Road, Jiading District,Shanghai      postcode: 201804
张先生 021-60596378       邮箱:zhangheng@saicmotor.com
Mr.Zhang  021-60596378       Email:zhangheng@saicmotor.com
官方网站:http://campus.51job.com/saicdesign/
Official website: http://campus.51job.com/saicdesign/
上汽设计官方邮箱:saicdesign@saicmotor.com
Official email address forSAIC Motor: saicdesign@saicmotor.com

上汽设计国际挑战赛组委会

SAIC DESIGN CHALLENGE Committee

2017 年 4 月

Apr,2017


via:xiusheji

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